Finning is a global company with over 13,000 employees that sells, rents and provides parts and service for industrial equipment to customers across a wide range of industries, including mining, construction, petroleum and forestry.
Finning wanted to build on the work the business had already done promoting inclusion by helping managers to self-regulate, facilitate conversations and help shape a respectful culture. However, with a large, globally distributed workforce, the company faced a real challenge in changing attitudes and behaviors at scale.
Finning's focus on Respect & Inclusion began with face-to-face and virtual sessions for leaders and managers, focusing on practical ways to create a climate of respect and psychological safety.
To reach the large population of individual contributors, live and virtual face-to-face sessions were not viable. The solution was instead to use digital eWorkouts that used accessible language and concepts for all levels of literacy, available on mobile phones for people without access to computers.
These eWorkouts created an opportunity for people to explore scenarios that were familiar in their workplace and to consider some recurring issues, such as: What is a joke and what is too far? What constitutes ‘constructive’ criticism and when does this border on disrespect? And how can we build mutual respect, especially when there have been mistakes and missteps?
The digital route proved effective because:
After the program, Finning's internal all-employee Inclusive Culture Index reported that Finning was:
The employee experience survey question “People at this organization treat each other with dignity and respect” made the list of the top five key drivers of employee engagement in 2019.
7% higher than the average for global high-performing organizations.
16% higher than the industry norm.